About
Carrie Paveglio is a Communications Director + Creative Strategist for Cultural Organizations
Carrie built their career directing the Detroit and NYC-based PR agency Olu & Company, where they led strategic communications campaigns for some of the most influential nonprofits, artists and cultural organizations working today. Moving fluidly between high-level thinking and detail-oriented pragmatism, Carrie brings clients the best of both worlds, translating big ideas into reality.
carriepaveglio [at] gmail.com
Capabilities
→ Media Relations
→ Brand Positioning:
Mission, Vision, Core Values, Brand
Voice
→ Social Media Strategy
→ Crisis Communications
→ Speech and Op-ed Writing
→ Content Strategy
→ Event Design and Execution
→ Editing and Proofreading
Projects, In Brief
Art for Justice Fund
Cave Canem
Charles H. Wright Museum of African American History
Ford Foundation
Free Pony Press
Gucci
Institute for Contemporary Art at Virginia Commonwealth University
Knight Foundation
Lower Manhattan Cultural Council
Michigan Justice Fund
Modern Ancient Brown Foundation
Museum of Contemporary Art Detroit
NXTHVN
Transform 1012 N. Main Street
Case Study 001
Art For Justice Fund
Media Relations
About
A4J was a time-limited fund that made grants to artists and advocates focused on transforming the criminal-legal system.
The Challenge
With its planned spend-down just two years away, A4J was eager to memorialize its impact and celebrate its grantees through top-level press.
Impact
Led strategic public relations campaigns for grant announcements and the Fund’s spend-down. Directed a team that secured over 25 pieces of in-depth coverage across broadcast and digital media, reaching an audience of over 153 million.
Press
Afropunk
Artforum
Barron’s Penta
Harper’s Bazaar
Hyperallergic
NPR Morning Edition
Observer
The Art Newspaper
W Magazine
and more
Case Study 002
Art For Justice Fund
Website Launch
The Challenge
A4J needed an accessible hub that would house resources for artists and activists working in the field and serve as an archive of its impact.
Impact
Spearheaded the launch of a new website in collaboration with design agency room for magic. The award-winning site documents the Fund’s impact and serves as a resource for artists and advocates working to end mass incarceration.
Services: Copywriting, Content Strategy, Communications, Launch Strategy
Case Study 003
Cave Canem
Media Relations
About
Cave Canem is a nonprofit committed to cultivating the artistic and professional growth of Black poets.
The Challenge
The literary arts are one of the most underfunded arts sectors, with Black literary organizations being further marginalized by funders and the broader field. Historically, Cave Canem had not received the coverage it was due from legacy media outlets.
Impact
Played an integral role in amplifying CC’s three-decade legacy of cultural impact by securing features in outlets that had previously neglected to cover the organization, reaching an audience of over 463 million.
Press
Associated Press
Electric Literature
Inside Philanthropy
LA Times
Literary Hub
Nonprofit Quarterly
Philanthropy News Digest
The Washington Post
and more
Courtesy of The Cave Canem Digital Collections.
Case Study 004
Michigan Justice Fund
Annual Report
About
The Michigan Justice Fund is a time-limited funders collaborative dedicated to transforming Michigan's criminal legal system to create truly safe and just communities for all.
The Challenge
By 2021, MJF had completed its first year of grantmaking and wanted to commemorate its work beyond the confines of a traditional impact report.
Impact
Collaborated with design firm room for magic and videographer Sean Wilkinson to project manage and copywrite documentary-quality videos and magazine-level impact reports that moved the needle with key funders and elevated MJF’s mission of criminal-legal reform.
Services: Creative Direction, Copywriting, Content Strategy, Scriptwriting